The Stingray Water Puffer, draws on MYAMI’s purpose of fuelling self-expression and individuality through fashion, whilst avoiding landfill at every interaction. The piece aims to highlight fast-fashion’s impact on the planet; a practice that is now second only to the oil industry when it comes to pollution. Digital fashion offers boundless and borderless potential as a statement medium, whilst reducing the carbon footprint generated during the design and sampling process.

MYAMI’s first digital fashion piece defies seasonal traditions with a jacket that retains heat, representative of global warming and worn by a model made entirely of water, highlighting the power and consequence of the choices we make. The 3D virtual world our models finds themselves in, is inspired by the Salt Flats of Australia, hot and starved of moisture.

The stingray detailing completes the garment, inspired by nature and Australia’s magnificent oceans. Showcasing the versatility of digital fashion, in using patterns and textures that are often impossible to recreate in the real world. MYAMI’s tech-luxe fashion pieces, will be released as rare non-fungible token (NFT) drops. Providing end-to-end digital certification of ownership, provenance and history for owners.